THE Rollick ROADMAP
Our phased strategy for building the most trusted mystery box marketplace — from open source to global scale.
Launch the core platform as open source. Build community trust, attract developer contributors, and onboard early independent sellers. Establish the provably fair algorithm and transparent probability system before any marketing spend.
Use Phase 1 traction and case studies to onboard specialty e-commerce sellers. Focus on high-engagement verticals: sneakers, trading cards, refurbished tech, collectibles. Build the seller dashboard and analytics tools.
Pawn shops are the perfect partner — high margins, unique inventory, and comfort with negotiated pricing. Start with regional chains before approaching national players. Offer white-label store pages and fulfillment integration.
Target third-party sellers on Amazon, eBay, and Walmart Marketplace — not the corporations themselves. These sellers already have inventory infrastructure and are looking for new distribution channels. Volume numbers from Phase 1-3 are the pitch deck.
With proven scale, approach big box retail directly for licensed partnerships. Offer branded mystery box experiences as a marketing channel for excess inventory and promotional campaigns. This is the endgame.
Acquisition Funnel
Phased go-to-market: community first, paid channels last
Community & Organic
Build trust through transparency. Open source the odds algorithm. Engage mystery box communities on Reddit, Discord, and Twitter/X. Create educational content about provably fair systems.
Content & Influencer
Partner with mid-tier unboxing YouTubers and Twitch streamers (10k-100k followers). They become the first power users and create organic content. Cost: free packs + affiliate rev share.
Seller Outreach
Direct outreach to specialty sellers. Lead with data: "Our users spend $X per session, Y% conversion rate, Z repeat rate." Case studies from Phase 1 sellers are the pitch deck.
Paid Acquisition
Only after product-market fit is proven. Google Ads (branded + "mystery box" keywords), Meta retargeting for site visitors, and Reddit promoted posts in target subreddits.
Brand & Enterprise
At scale: co-branded campaigns with retail partners. "Best Buy x Rollick Holiday Mystery Box" type promotions. Revenue share model makes it zero-risk for retailers.
Revenue Streams
Multiple monetization channels that scale with the platform
Platform Fee
Cut of every pack opened on the platform
Seller Tiers
Monthly premium placement & analytics
Platform Margin
Built into pack EV — transparent to users
Marketplace Fee
Cut on secondary market item trades
White Label
Monthly SaaS fee for branded platform instances
Key Metrics & Targets
North star metrics by phase
| Metric | Phase 1 | Phase 2 | Phase 3 | Phase 4 | Phase 5 |
|---|---|---|---|---|---|
| Monthly Active Users | 500 | 5,000 | 25,000 | 100,000 | 500,000+ |
| Active Sellers | 5-10 | 30-50 | 100-200 | 500+ | 2,000+ |
| Packs Opened / Month | 2,000 | 50,000 | 300,000 | 1.5M | 10M+ |
| Monthly GMV | $50k | $500k | $3M | $15M | $100M+ |
| Platform Revenue | $5k | $75k | $500k | $2.5M | $15M+ |
| Legal States | 30 | 38 | 42 | 45 | 48+ |
Corporate Structure
Phased multi-entity structure — domestic launch now, offshore asset protection layer at $500K+ revenue
🛡 Delaware Asset Protection Trust
$3,000-$10,000 $500/yr trustee STEP 1 of 7🎯 Why This Entity Exists
The trust is the top of the Phase 1 ownership chain. It holds 100% of VAULT Holdings LLC, which owns all three operating LLCs. Your personal name never appears on any LLC filing. In Phase 2, the offshore trust will own THIS trust, adding an impenetrable second layer.
⚖ Legal Basis
Delaware Qualified Dispositions in Trust Act (12 Del. C. § 3570-3576)
- Self-settled asset protection — you can be both settlor and beneficiary
- 4-year statute of limitations on creditor claims
- Must have at least one Delaware-resident trustee
- Irrevocable (but you retain limited powers like removing/replacing trustee)
- Must include a spendthrift provision
💰 What the Trust Owns
- 100% membership interest in VAULT Holdings LLC
- Indirectly owns all three operating LLCs and all business assets
- Does NOT conduct business operations — passive owner only
- Revenue flows: OpCos → Holdings → Trust → you as beneficiary
⚠ Critical Requirements
- MUST be formed BEFORE any LLCs
- MUST use a qualified Delaware trustee (Wilmington Trust, CSC Trust, etc.)
- MUST be irrevocable with spendthrift clause
- Should NOT be funded with assets subject to existing creditor claims
- Requires an attorney — not DIY
Hire a Delaware Trust Attorney
Specializing in asset protection trusts. Resources: dsba.org, Martindale-Hubbell. Budget: $3,000-$10,000. Initial consult: $250-500.
Select a Delaware Trustee
Recommended: Commonwealth Trust Company — 90+ years, works as a directed trustee so you keep control. Ask for a "directed trust" quote (typically $2,500-$5,500/yr).
Also consider: Arden Trust Co. (transparent fees, requires 2-yr reserve for illiquid assets) • Christiana Trust (WSFS Bank division, competitive for smaller trusts)
Individual: DE-based attorney/CPA ($500-$1,500/yr) — cheaper but weaker asset protection.
You can serve as co-trustee alongside the DE trustee.
Draft Trust Agreement
Name: "VAULT Asset Protection Trust" • Settlor: [You] • Trustees: DE trustee + you as co-trustee • Beneficiaries: You (+ family optional) • Spendthrift clause • Irrevocable • Purpose: hold VAULT Holdings LLC membership interests
Execute & Notarize
Notarized signatures from settlor and all trustees. Trust is private — not filed with any government agency. Keep original secure, get certified copies for banking/LLC formation.
Get Trust EIN
irs.gov/ein → "Trust" entity type. 5 minutes, instant assignment.
👥 Trust Protector
$0 (unpaid role) APPOINTED IN TRUST DEED🎯 Why This Role Exists
The Trust Protector is your watchdog over the professional trustee. They have the power to fire the trustee, veto distributions, and modify administrative provisions — but they are NOT a trustee themselves and don't handle assets. This gives you the best of both worlds: a professional, court-tested trustee with a person you trust holding the kill switch.
⚖ Legal Basis
Delaware Trust Act § 3313 expressly authorizes trust protectors. Their powers are defined in the trust deed — the attorney drafts this based on your instructions. The trust protector has fiduciary duties by default under Delaware law, meaning they can be held liable if they act in bad faith.
💰 How It Fits the Structure
- Trust Protector oversees the Delaware Trustee (e.g., Commonwealth Trust)
- Can remove & replace the trustee at any time, for any reason
- Can veto trust distributions if something looks wrong
- Can modify trust for tax law changes (but NOT add beneficiaries or change irrevocability)
- Does NOT hold legal title to assets — that stays with the trustee
✅ Powers (written into trust deed)
- Remove and replace the corporate trustee
- Veto or approve distributions
- Add or remove beneficiaries (if you want)
- Modify administrative provisions for tax law changes
- Approve trust investments or veto major decisions
- Appoint a successor trust protector
🚫 Limits (critical for asset protection)
- Cannot be a beneficiary of the trust
- Cannot make distributions to themselves
- Cannot revoke the trust
- Cannot change the irrevocable nature of the trust
- Should NOT be your spouse (courts may treat spouse's powers as yours)
👤 Ideal Trust Protector Candidates
- Trusted family member (parent, sibling, adult child — NOT spouse)
- Close friend with good judgment and no financial entanglement with you
- Your CPA or financial advisor — already understands the structure
- A second attorney (not the one drafting the trust — independence matters)
The trust protector does NOT need to live in Delaware. They can be anywhere. They don't need a license or certification — just your trust and good judgment.
🏙 VAULT Holdings LLC
$90-$300 $300/yr tax STEP 2 of 7🎯 Why This Entity Exists
Liability firewall between operating LLCs. If Entertainment gets sued, Marketplace and IP are untouched. Pure holding — no operations, no employees, no customers.
🛡 Isolation Examples
- Marketplace sued for seller fraud → only Marketplace assets at risk
- Entertainment faces sweepstakes challenge → only Entertainment at risk
- IP trademark dispute → only IP LLC at risk
- Holdings has no operations = virtually zero direct liability
Select Registered Agent
CSC Global ($299/yr), Northwest ($125/yr), Harvard Business Services ($50/yr). Use same agent for all 4 LLCs.
File Certificate of Formation
corp.delaware.gov • Name: VAULT Holdings LLC • Authorized Person: Trust name • $90 standard / $300 same-day
Draft Operating Agreement
Sole Member: Trust • Purpose: Hold operating subsidiaries • Distribution policy: OpCos → Holdings → Trust
Apply for EIN
irs.gov/ein → LLC → Responsible party: trust EIN. Instant, free.
Open Bank Account
Bring: Certificate of Formation, EIN, Operating Agreement, trust certification. Chase Business, Mercury, or Relay.
🛒 VAULT Marketplace LLC
$90-$300 STEP 4a🎯 Purpose
P2P marketplace (Facebook Marketplace model). Section 230 CDA protection as platform facilitator. Stripe Connect avoids money transmitter licensing. 48hr escrow protects buyers. Isolated from entertainment shopping liability.
💰 Revenue
- 5% marketplace transaction fee
- Seller tiers ($99-$499/mo)
- Promoted listings
File Certificate of Formation
Authorized Person: VAULT Holdings LLC • Same agent • $90-$300
EIN + Operating Agreement
Responsible party: Holdings LLC. Operating Agreement: marketplace purpose, IP license from IP LLC, facilitator tax obligations.
Sales Tax + Stripe Connect + DMCA Agent
Register in 45+ states. Set up Stripe Connect. DMCA agent: $6 at copyright.gov.
🎱 VAULT Entertainment LLC
$90-$300 Highest Risk STEP 4b🎯 Purpose
Highest-risk entity. Isolated so a state AG challenge cannot reach marketplace or IP. Designed to be expendable — marketplace continues even if this entity faces legal action.
⚖ NOT Gambling
- Always-win: Every pack yields merchandise or credit
- No consideration: AMOE removes the consideration prong
- Verifiable: HMAC-SHA256 provably fair — deterministic
- Precedent: Trading card packs, Happy Meals, mystery figures
⚠ Risk Factors
- WA, UT, HI blocked; NV, NJ, LA 21+
- Potential FTC challenge
- State AG investigations (NY, WA, MA)
- Evolving loot box legislation
File Certificate of Formation
Authorized Person: VAULT Holdings LLC • $90-$300
EIN + Operating Agreement
Include explicit clause: "The Company does not operate gambling, lottery, or games of chance." IP license from IP LLC. Geoblocking obligations. Responsible shopping provisions.
Sweepstakes Registrations
NY: $150 + bond • FL: $100 + bond • RI: $150 + bond
Stripe + KYC Tiers
Separate Stripe account. KYC: Tier 1 ($500/mo), Tier 2 ($5K/mo), Tier 3 ($25K/mo). Use Stripe Identity.
📚 VAULT IP LLC
$90-$300 STEP 4c🎯 Purpose
Holds all IP: trademark, domain, code, designs. Licenses to OpCos for royalties. If an OpCo faces judgment, IP is untouchable. Brand and code — your most valuable long-term assets — are permanently protected.
💰 Revenue
- 5-10% royalty from Marketplace LLC
- 5-10% royalty from Entertainment LLC
- Affiliate program (affiliate-terms.html)
- Future: white-label licensing ($2-5K/mo)
File + EIN + Operating Agreement
Same process. Include IP asset schedule and licensing authority provisions.
IP Assignments
Trademark, domain, code, and design assignment agreements. Simple one-page documents each.
USPTO Trademark
Rollick • Classes 035 + 041 • $500-$700 • 8-12 months
Inter-Company Licenses
IP LLC → Marketplace LLC + IP LLC → Entertainment LLC. Arm's length royalty rates.
🌎 Cook Islands Trust
$15,000-$25,000 $3,000-$5,000/yr PHASE 2🎯 Why Add This Layer
The Cook Islands International Trusts Act 1984 is the gold standard for asset protection. Cook Islands does not recognize foreign court judgments. Even if a US creditor somehow pierces the Delaware trust (extremely unlikely), they hit the Cook Islands wall. To attack assets, a creditor would need to re-litigate in Cook Islands courts where: burden of proof is on THEM, standard is "beyond reasonable doubt" (criminal standard), and there is a 2-year statute of limitations from the date of the trust transfer.
🛠 How It Connects
- Cook Islands Trust becomes the owner of the Nevis LLC
- Nevis LLC becomes the new sole member of the Delaware Trust
- Delaware Trust still owns Holdings LLC → 3 OpCos (nothing changes below)
- Your personal name is now 4 layers removed from any operating entity
- Attack path: OpCo → Holdings → DE Trust → Nevis LLC → Cook Islands Trust — virtually impossible to pierce all 4
⚠ Critical: NO Gaming License
This offshore layer is purely for asset protection. There is NO Curacao gaming license, NO offshore gambling operation. All customer-facing operations remain 100% domestic through Delaware entities. The offshore entities are passive owners only. This preserves the "entertainment shopping, not gambling" legal defense completely.
Hire Offshore Trust Attorney
Specialist in Cook Islands trusts. Firms: Asiaciti Trust (Rarotonga), Southpac Trust, or a US firm with Cook Islands relationships (Donlevy-Rosen & Rosen, Osborne Clarke). Budget: $15,000-$25,000 for trust drafting + setup.
Select Cook Islands Trustee
Must be a licensed Cook Islands trust company. They serve as trustee and maintain the trust in the Cook Islands. You can retain a "trust protector" role giving you power to replace the trustee and approve distributions.
Form Nevis LLC
Nevis LLC acts as intermediary between offshore trust and domestic structure. Nevis LLC Ordinance provides strong charging order protection. The Nevis LLC becomes the new "member" of the Delaware Trust. Setup: $3,000-$5,000 + $1,500/yr.
Restructure Ownership Chain
Amend the Delaware Trust to show the Nevis LLC as the new settlor/contributor. The DE trust's beneficiary structure doesn't change — you're still the beneficiary. The only change is who "owns" the trust from above.
File IRS Forms (CRITICAL)
Failing to file = $10,000+ penalties PER FORM PER YEAR.
• Form 3520: Annual return for transactions with foreign trusts (due with your 1040)
• Form 3520-A: Annual info return of foreign trust with US owner (due March 15)
• FBAR (FinCEN 114): If offshore accounts exceed $10K at any point in the year (due April 15)
• Form 8865: Return of US persons with respect to foreign partnerships (for the Nevis LLC)
Your CPA MUST be informed of the offshore structure.
⚠ Annual IRS Reporting Obligations
- Form 3520 — Due with 1040 (April 15 or extension). Reports foreign trust transactions. Penalty: greater of $10,000 or 35% of gross reportable amount.
- Form 3520-A — Due March 15. Annual info return. Penalty: greater of $10,000 or 5% of trust assets.
- FBAR (FinCEN 114) — Due April 15 (auto-extension to Oct 15). Reports foreign accounts >$10K. Penalty: up to $12,909 per non-willful violation, up to $129,210 or 50% of account balance per willful violation.
- Form 8865 — For the Nevis LLC. Penalty: $10,000 per form per year.
- Total annual compliance cost: $2,000-$5,000 in CPA fees for these filings alone.
🌎 Nevis LLC
$3,000-$5,000 $1,500/yr PHASE 2🎯 Why Nevis
Nevis LLC Ordinance (1995, amended 2015) provides the strongest charging order protection of any jurisdiction. A creditor cannot force liquidation or seize LLC interests. They can only obtain a charging order (right to receive distributions IF made — and the manager has no obligation to make them). Additionally, Nevis requires a creditor to post a $100,000 bond before filing suit against a Nevis LLC. This entity sits between the Cook Islands Trust and the Delaware Trust, adding another layer a creditor must penetrate.
🛠 Role in Structure
- Owned by: Cook Islands Trust
- Owns: Delaware Asset Protection Trust (becomes the settlor/contributor)
- No operations, no employees — pure intermediary holding
- Managed by: Cook Islands trustee on behalf of the trust
Form Nevis LLC
Filed through a Nevis registered agent. Your offshore attorney handles this. Name: "VAULT International Holdings LLC" or similar. Registered agent required in Nevis.
Operating Agreement
Manager: Cook Islands trustee. Member: Cook Islands Trust. Purpose: Hold interests in US domestic trusts and entities.
Connect to DE Trust
Amend DE Trust to reflect Nevis LLC as contributor. No change to Holdings LLC or operating LLCs — they don't even know the offshore layer exists.
Attorney Consultation
Meet with Delaware trust attorney. Bring all prep materials. Discuss trust + Holdings LLC structure. Pay retainer.
Select Registered Agent
Sign up with registered agent for all 4 Delaware LLCs. Pay annual fee.
Attorney Drafts Trust Agreement
Review drafts, provide feedback. Finalize trust provisions, trustee selection, beneficiaries.
Sign Trust + Get Trust EIN
Notarized execution. Apply for trust EIN at irs.gov (instant).
File VAULT Holdings LLC
Online at corp.delaware.gov. Trust as sole member. Same-day if expedited.
Holdings EIN + Bank Account
IRS EIN online (instant). Open business checking.
File 3 Operating LLCs
Marketplace LLC + Entertainment LLC + IP LLC. All filed same day. Holdings as sole member of each.
3 EINs + Operating Agreements
EIN for each OpCo. Draft operating agreements with IP licensing provisions.
Stripe + Sales Tax + DMCA + Sweepstakes
Stripe for both OpCos. Sales tax registration. DMCA agent ($6). NY/FL/RI sweepstakes filings.
IP Assignments + Trademark Application
Transfer all IP to IP LLC. File USPTO trademark ($500-$700). Draft inter-company licenses.
Insurance + Attorney Final Review
General liability, cyber liability, E&O. Attorney reviews all 21 legal documents. Final compliance check.
Ready to launch in 6-7 weeks
+ $2,400/yr maintenance
Hire Offshore Attorney
Cook Islands trust specialist. Get Nevis LLC formation started in parallel.
Draft Cook Islands Trust
Select CI trustee. Draft trust deed. Review with US tax advisor for Form 3520/FBAR compliance.
Form Nevis LLC
Through Nevis registered agent. Operating agreement: CI Trust as member.
Execute Trust + Restructure Ownership
Sign CI trust deed (may require travel). Amend DE Trust. Nevis LLC becomes contributor to DE Trust. Nothing changes for operating LLCs.
Annual IRS Compliance
Form 3520, 3520-A, FBAR, Form 8865. CPA handles all filings. Missing a single form = $10,000+ penalty.
6-8 weeks after triggering
+ $6,500-$11,500/yr maintenance
7 entities, near-impenetrable protection
+ $8,900-$13,900/yr total
State-by-State Compliance Map
Classification based on mystery box / sweepstakes law analysis — subject to legal review
Legal Defense Framework
How Rollick positions itself as legal entertainment shopping, not gambling
✅ Always-Win Model
- Every pack opening results in value received (items OR coins)
- No "net loss" scenario — user always gets something
- Coins have real balance value, redeemable for more packs
- Precedent: trading card packs, loot boxes with guaranteed items
- Key distinction from gambling: no possibility of receiving nothing
🔍 Provably Fair Algorithm
- HMAC-SHA256 server seed + client seed verification
- Every selection outcome independently verifiable by user
- Public audit log — anyone can verify historical results
- No hidden manipulation of probability or outcomes
- Open source algorithm available on GitHub
🛑 Responsible Shopping
- Voluntary self-exclusion (24hr, 7day, 30day, permanent)
- Configurable spending limits (daily, weekly, monthly)
- Session time warnings (1hr, 2hr, 4hr alerts)
- Cool-down periods with 24hr cooling-off enforcement
- Links to NCPG and responsible shopping resources
How Rollick Probability Works
Complete transparency on pack economics, platform margin, and expected value
Expected Value by Pack Tier
What $1 spent is worth on average across different pack types
| Pack Tier | Price Range | Coin Probability | EV per $1 | Platform Margin | EV Bar |
|---|---|---|---|---|---|
| Budget | $5-25 | 55-65% | $0.72 | 28% | |
| Standard | $25-75 | 45-55% | $0.68 | 32% | |
| Premium | $75-200 | 35-45% | $0.65 | 35% | |
| Mythic | $200+ | 25-35% | $0.62 | 38% |
Rarity Distribution
How item rarities map to odds within a pack (after coin check fails)
| Rarity | Item Value | % of Item Pool | Typical Odds | Distribution |
|---|---|---|---|---|
| Common | Under $75 | 45-55% | 1 in 2 | |
| Uncommon | $75-149 | 20-28% | 1 in 4 | |
| Rare | $150-299 | 10-15% | 1 in 8 | |
| Epic | $300-499 | 5-8% | 1 in 16 | |
| Legendary | $500-799 | 2-4% | 1 in 40 | |
| Mythic | $800+ | 0.5-1.5% | 1 in 100 |
Pack Economics Formula
How every pack's math is calculated
🔢 The Math
- Step 1: Roll 0-100. If roll < coinChance, award random coins in coinRange
- Step 2: If no coins, remaining probability split across rarities
- coinChance + sum(rarityOdds) = 100% always
- EV = (coinChance * avgCoinValue) + sum(rarityOdds * avgItemValue)
- Target EV = 62-75% of pack price (house edge 25-38%)
🎲 Example: $50 Standard Pack
- Coin chance: 50% — awards $5-15 in credits
- Common (35%): items worth $20-60
- Uncommon (8%): items worth $75-130
- Rare (4%): items worth $150-250
- Epic (2%): items worth $300-450
- Legendary (0.8%): items worth $500-700
- Mythic (0.2%): items worth $800+
- Expected Value: ~$34.50 (EV ratio: 69%)
🛡 Provably Fair Verification
- Before spin: server generates hashed seed (SHA-256)
- User provides or auto-generates client seed
- Combined hash determines outcome deterministically
- After spin: server reveals unhashed seed for verification
- Any user can independently verify:
SHA256(serverSeed + clientSeed + nonce) - Full verification tool available on Provably Fair page